Monday, 23 September 2013

BBC Voices

Whilst reading the BBC Voices poll results, I was able to make notes about the research obtained.


  • the aim of the research was to find out how people felt about the different languages and accents across the UK.
  • 5000 (15+) people took part in the survey.
  • the participants were asked to rank celebrities in order of how pleasant their voices sounded.
  • Sean Connery was a particular favourite, along with fellow Bond actor Pierce Brosnan.
  • some of the most popular were newsreaders, including Moira Stewart and Trevor McDonald.
  • some of the least popular were Paul O'Grady, Billy Connolly and even David Beckham.
  • people tended to say that they liked the accents that were local to them; such as the Scottish - they liked Ewan McGregor's accent, while people in Northern Island loved the sound of Terry Wogan's voice.
  • furthermore, some voted that 'an accent identical to your own' would be their favourite.
  • many people enjoy hearing new accents, and the variation of accents.

With these results, I can create a league table of attitudes towards different accents:

1 - Standard English
2 - Scottish
3 - Irish
4 - Newcastle
5 - New Zealand
6 - London
7 - Birmingham
8 - Asian
9 - Liverpool

From all of this information, I can conclude that:

  • Edinburgh accents was valued to be both helpful when job-seeking, and also pleasant to listen to.
  • However, Asian, Liverpool and Birmingham accents were the opposite, deemed unpleasant.

  • Scottish and Norther Irish participants preferred the Scottish accent the most, but English and Welsh voters decided that the Standard English accent is the best.


1 comment:

  1. good work Daniel - you understood the results & conclusions of the survey. It would also be beneficial to look at the methodology in more detail and evaluate this.

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